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HarborLink Network News & Events
12/29/2003
from the December 29, 2003 edition of The Dayton Business Journal
Looking Back at 2003
R.B. Tangeman Co. Finds a "Hot Spot"
*excerpted from original DBJ article
Dayton-based R.B. Tangeman Co. waited years before it finally jumped into the "hot spot" market for wireless
Internet access earlier this spring -- and it appears the company timed the market correctly.
"Our patience is paying off," said Rick Tangeman, president of the company. "We've based everything
on a methodical, thought-out approach to the market."
The company's wireless business is set to grow by 200 percent this year as customers line up to use what's called
"hot spots," or local areas where a laptop can log on to the Internet without wires. So far, the hot
spot business has found the most success in restaurants, such as Buffalo Wild Wings.
Tangeman said in Dayton Business Journal's April 18 issue that he first saw the market as an opportunity in the
late 1990s, but delayed entering the business until he could make it profitable.
Earlier this year, hot spots exploded across the country, and he found the right approach as the number of those
users exploded.
His strategy works like this: Unlike some of his competition, he installs equipment at no charge to business owners
or to the laptop users. His sales come from advertisers that pay to be on a home page laptop users must access.
He said the business is profitable and next year he's looking for sales to double as he goes after national contracts.
"The revenue stream we had expected and hoped for has come to fruition, and we see an expansive growth in
that market," he said.
© 2003 American City Business Journals Inc.
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